I am currently staring at a hex key and a pile of particle board that supposedly forms a bookshelf, though I am 26 percent sure that half the internal supports are missing from the box. It is a specific kind of frustration, the realization that the tool you were given does not match the job you were told to do. I have spent 46 minutes trying to force a plastic peg into a hole that is clearly bored at the wrong depth. It is a mess. But as I sit here on the floor, surrounded by Swedish engineering failures, I realize this is the exact same feeling I had when my best friend, a brilliant designer, was promoted to Creative Director. She was the best at what she did-an artisan of the pixel-and now she spends 106 minutes a day arguing about seating charts and vacation requests. We have broken her, just as surely as I am about to break this laminate shelf.
The Trophy of Inutility
“It is as if we saw a world-class violinist and said, ‘You play so well, we have decided to make you the person who schedules the janitors for the concert hall.’
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We are obsessed with the idea that the only way to go is up. In our corporate structures, ‘up’ is a ladder that eventually stops being a ladder and becomes a