You’ll see a huge focus on Amazonian Clay as their superstar component, which totally distracts the customer from digging through the “mud” of what else is within Tarte’s products. That kind of got me wanting to know if it’s sustainably farmed clay that’s not harming our ecosystem in its procurement. I couldn’t find any info out on their website, so I sent a contact to their customer support.

As of posting this article I have yet to receive a reply from the brand. I am going to update with their response as I have it soon. Tarte wasn’t even founded as a natural brand. In the past, I had the chance to have lunch with Troy Surratt, an incredibly famous makeup artist who helped launch Tarte. Animal byproducts, formaldehyde releasers, and parabens abound! The only mention of being green is her lack of experience in starting a makeup products brand.

In following articles you’ll find her being praised for knowing precisely what the consumer desires. I think it’s safe to state she cashed in on the green, natural bandwagon as early as possible for profits, not for ethics or she’d have done this all very in a different way. They appear to be big on trade marking phrases that sound fabulous and mean zero. Actually, my guess is they had to strike the declare that they offered the widest selection of natural cosmetics because it’s just false. Ironically, despite Tarte’s attention-getting marketing theory, their products aren’t any more natural or much healthier than loads of other products. We take particular issue with the company’s claim of being preservative-free, artificial dye-free, and talc-free.

Not only are these elements not a problem for most people, but many of Tarte’s products do contain them also! What’s that about? Didn’t anyone at Tarte read their own component labels? They were called by her out big style. If you use Google chrome you can use the automated translate option to convert from German to English. And yes it points out that Myristate is probably palm oil, which as much of us know, is quite controversial because of its production and related destruction of the rainfall forests.

  • >Banish Fats, Oils, and Sugars
  • Black Ink Long-Wear Gel Eyeliner
  • Take a small mixing dish and into this add in the glycerin, rose water and the lemon juice
  • Paradise wild orchid
  • GOOD CLEANSING ABILITY
  • Dairy products

2, ricinus communis (Castor) seed oil, vp/hexadecane copolymer, isononyl isononanoate, aroma/flavor, c10-30 cholesterol/lanosterol esters, lauryl methacrylate/glycol dimethacrylate crosspolymer, 1,2-hexanediol, caprylyl glycol, butyrospermum parkii (shea) butter draw out, Cocos nucifera (coconut) essential oil, mangifera indica (mango) seed butter. 6 lake (CI 15985), red 7 lake (CI 15850), iron oxides (CI 77492), blue 1 lake (CI42090).

As of 2014 the brand was bought out by Kose, a Japanese company. Tarte has transformed their marketing lingo, and further enhanced their elements since, but they have quite a distance to go before they are truly the natural brand they present themselves to be. I’m all for brands cleaning up their action and wish that more will do the same, however, not if it entails blatantly resting to the buyer for a lift in profit margins.

So what do you think about all of this? Were you surprised or never surprised? Will you buy Tarte in the foreseeable future? Leave a comment below! Whenever a company gives incredibly strong suggestions to the consumer they are green/natural (through packaging ploys, sales material, or even making full component lists difficult to find), I take issue.

You might disagree with my perspective on what constitutes greenwashing. That’s cool. There’s no real description for this anyway. I ask that keep the feedback classy and constructive just. Do your own research on each brand’s ingredients and decide for yourself what is good enough for you. This series is less about shaming as it is approximately getting to light topics allowing us to become more knowledgeable consumers and ideally encourage brands to be more truthful in their marketing practices and formulations.

12 tones from Classic Ivory to Cocoa- I take advantage of tones 102, Shell Beige, which is a great match for me. Because the product packaging is frosted, it is a little tricky to choose a color, but certainly not impossible. The foundation will come in a plastic squeeze tube, which is a convenient, neat, and travel-friendly way to package liquid foundations. 13.99 at my local CVS – but you may use coupons and Extra Bucks to bring the cost down, and set alongside the price of some top end foundations it is not everything that bad a price for the quality.

This is a thicker foundation with a mousse-like persistence. It covers well with one program surprisingly but can also be built up to get more coverage. I’ve applied it with both a clean and a Beauty Blender, and both methods work magnificently. It buffs into skin effortlessly, blending out to provide an almost natural, skin-like appearance. The L’Oreal Infallible Pro Matte foundation makes no claim to blur the skin pores, like the Maybelline Fit Me! Wireless does, yet I find that the texture is ideal for smoothing out the skin, as it generally does not settle into the pores and creates a far more even appearance.